| NARM's 50th Anniversary Convention
May 4, 2008
San Francisco CA
Event Description
Don’t Miss Three Dynamic Special Interest Sessions At Digital NARM
May 7 from 2 – 4 PM
Session 1 – MFA: The Future Of Physical And Digital Music Convergence And A Revolutionary Solution To Increasing Music Sales
Bridge the gap between digital and physical music through a new revolutionary format. MFA allows retailers and record labels to offer a new value and experience for their customers while enhancing the CD’s marketability and purchase.
Session 2 – Indie Retail And Label Solution: Red Velvet
Built in collaboration with Nettwerk Music Group, Red Velvet is a comprehensive e-commerce and content management solution tailored to the needs of independent retailers and record labels.
Session 3 – The Sneakernet Revolution: Over A Billion Consumers Embrace A New Media Format That Just Might Reinvigorate Physical Music Sales
In the last 12 months, analysts have tracked the sale of over a billion mobile phones, portable media players, home theatres, car stereos, laptops, and even stationary bicycles that include the now ubiquitous memory card slot. With this explosion of slot-enabled media playback devices, the capacity and capability of memory cards has increased exponentially, while prices have fallen dramatically. SanDisk, the largest player in the flash memory market, and No. 2 behind Apple in MP3 players sold, is working with major labels to release flash-based media products that can outperform both digital and optical media. With an installed base of compatible devices that is 10 times greater than the iPod, and no need for software, computers, or an Internet connection, this new physical format is poised to have a major impact on the future of media retail.
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